Digital marketing Digital marketing, also called online marketing, is the promotion of brands to connect with potential customers using the internet and other forms of digital communication. This includes not only email, social media, and web-based advertising, but also text and multimedia messages as a marketing channel. Digital marketing vs Traditional marketing Traditional marketing and digital marketing both have their own Pros and cost still digital marketing a got on upper hand over traditional marketing methods. Traditional marketing makes use of conventional channels like newspapers, TV, radio, direct mail, outdoor billboards, posters, magazines, text messages and voice calls, etc. to promote products and services to each potential customers; while digital marketing is a modern marketing strategy that uses digital channels